Website speed: how it affects SEO

The speed of a website is an important ranking factor. Find out in this article why this element affects SEO so much.

The speed of a website is an element that greatly influences SEO , as confirmed by Google on several occasions . Already in 2010, in fact, the speed of the site became a ranking factor in the desktop SERP , while in July 2018 the Speed Update was also introduced in the mobile SERP.

Let's see together how this factor affects SEO NYC and how we must act accordingly to improve the performance of your web showcase .

How to test the speed of the website

By speed of a website is meant the speed of loading the web pages of the same.

The Network provides various tools, which can also be used by those who do not have particular technical knowledge, to test the speed of a site. Among these it is possible to name GTmetrix , Pagespeed Insights (native of Google) and Pingdom . All 3, in addition to the data relating to the loading speed of the web pages, return other valuable information on the site analyzed.

How to increase the speed of the website

Once, in the light of the site's speed test , you have become aware of having problems in terms of page loading speed, you need to take action to improve your performance.

To make your website faster you need to pay particular attention to some specific aspects.

• it is important that the images contained within the web pages are small . Obviously this indication must be considered in relation to the contemporary need to offer users quality images. The advice, therefore, is to find the right compromise between image quality and size, to avoid making the web page too heavy.
  
• it is necessary to optimize the Web Cache , that is, saving the copies requested by the user of the resources present on a website. The web offers several plug-ins that allow the optimization of the cache of a website and, consequently, the reduction of the loading times of the web pages.
  
• it is important to provide the Meta tag Prerender , that is the specific tag that tells the browser to preload the resource so that, at the user's click, it is ready to be displayed. Thanks to this tag, the waiting times for viewing a web page are shortened.
  
• adopt the HTTP2 protocol , which, compared to the previous http version, significantly shortens the loading time of resources. In this regard, however, it should be remembered that, in order to switch to the HTTP2 protocol, it is necessary to first implement a TLS certificate on the server.
• as regards the mobile version of a site, it is the correct implementation of the AMP (Accelerated Mobile Page) project . This is a trick to reduce the data used by the pages and, in this way, make the loading of resources on mobile devices faster.

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