This guide reveals the secrets of a successful online store. Without the basic skills, your business project is doomed to failure, read the article and read more. Enjoy the reading!!!
The opportunity to create an online e-commerce from scratch in complete autonomy is possible thanks to the development of the network.
Every year more and more users decide to buy their products online. The chance to see your efforts paid off increases if your basic knowledge is solid.
When 4 years ago I decided to open the blog Open Company I had no knowledge, but I was driven by a passion that still hasn't left me.
If you follow the rules, you too have the opportunity to turn your passion into work.
In this article we will see together how to turn your little visited site into a successful business.
I warn you that creating a business from scratch is very difficult, you will experience difficult days while others will be elated.
You must learn to manage feelings and always look forward.
Index
1 The guide to opening a successful online e-commerce
2 The 7 rules to open a successful online e-commerce
3 Open an e-commerce: conclusions
The Guide to Opening a Successful Online E-Commerce
Before taking any initiative, you must keep in mind that the only way to be successful is to be master of technology and to be as independent as possible from others.
Engaging a web agency for your site without having solid knowledge is the worst way to start.
Just owning a domain and a site is not enough to create a sufficient audience.
You need to know how to bring customers to your site, how to relate to them and above all create tangible value. All this is possible, you just have to have clear ideas.
Creating a solid online business can be compared to building a house: to be successful you have to start from the foundation, that is, with the study.
Many aspiring merchants spend several thousand USD thinking that the attractive design and the beauty of the photos are the two most important aspects of online sales: I believe that they are completely secondary aspects.
The only thing that matters is to have a traffic of loyal people who follow our site.
To do this, you need to create unique and original content to position yourself as an expert in the chosen niche.
In fact, many entrepreneurs choose the generalist ecommerce path, when in reality it is much easier to open a niche one.
Example: it is better to open a shop that sells only Aloe than a shop that sells all wellness products.
The 7 Rules to Open A Successful Online E-Commerce
Creating an online business requires a significant dose of planning, tenacity and determination.
It is wrong to think that the internet is the solution to all financial problems.
An online business to be successful must start with solid foundations and well-defined goals. The 7 rules that we will see together are only the basis for starting.
You must first consider that if you do not have large capital, you must invest a good dose of patience and resilience .
Many mistakes are made if one has no experience, no online business manager has ever made a mistake, especially in the beginning.
Having said that, let's see together the 7 rules for creating a successful online business.
1. Invest In Knowledge
The first mistake an aspiring entrepreneur makes is to believe in the possibility of delegating everything. If you are not familiar with web tools, you cannot go it alone.
You need to familiarize yourself with the technical terms SEO NYC, content marketing, wordpress, cms, php, analytics, backlinks etc.
Also, if you don't know English you have to fill this gap right away.
The news, updates, the best bloggers all write in English.
Limiting knowledge to People only will always put you in the second row.
The possibility of starting an online training course is possible for free.
Sure, there are essential ebooks, but 90% of the necessary training will find it free and free.
You have to study, there are no shortcuts in business. To open this blog and write what I write, I had to spend two years investing in knowledge.
Don't be afraid of this.
It doesn't mean you have to become an expert programmer.
You must be aware of the means and problems of the web and then delegate the impossible things for you. I am not a graphic designer but the blog you see I did it all by myself.
If you need advice, feel free to contact me on the email -
2. Determination of The Niche
This mistake, I must admit, I did it too.
When you start a project you don't know exactly where to go. You start writing but you don't know very well who.
This mistake can be remedied with a little luck. Little by little that I continued the project I understood who my target was, but at the beginning I didn't know it at all. Don't make my own mistake.
The first question to ask yourself is: who are my customers?
Choosing a right niche from the beginning is fundamental. To find it, all you have to do is listen to your audience. You just have to intercept a people's need and satisfy it.
This is the first law of the market.
Do not be demotivated by any competition, indeed you should worry about the total absence of competitors, it means that the niche is not profitable.
3. Use The Right Tools
If the niche is the right one and your knowledge is wide enough, you will know for yourself which are the right tools for you.
There are several platforms to open an e-commerce. I do not recommend any of them except yours and that is the opening of a blog in wordpress and the installation of your shop directly from the site.
Why do I tell you this?
I believe that a good business needs a solid foundation to be successful. If you rely on other people's platforms you will never be 100% master. Imagine if the service provider were to close.
4. Create Added Value for Readers
Opening an e-commerce store and waiting makes no sense. You need to find ways to bring customers to your site.
How to do?
Simple thanks to the blog.
The blog is the most powerful marketing tool after word of mouth. Providing free information to your readers will help you establish a direct line with them.
Take my example.
On the home page I put my photo, on the menu you will find my story and my experiences.
Transparency and direct contact is the revolution that will lead us to web 3.0. The times of anonymous faceless sites is over, I personally buy online resources almost exclusively from bloggers that I trust and know through their posts.
If you identify the niche well, and talk to them every day, you will see that as if by magic you will start selling your first products.
However, plan a year of work behind the scenes, the creation of content requires time and determination.
5. Use Creativity
As the great communicator Seth Godin says , you must be the purple cow. What does it mean? It means that to be successful on the web you have to differentiate yourself from the crowd. You must have unique information to share and above all original.
Simply copying and pasting others' jobs is the first strategy to fail miserably. Before you spend thousands of dollors on a functioning and beautiful website, open a small niche blog and test your communication skills.
6. Collaboration Is Better Than Competition
I hate all websites that refuse mutual collaboration. In my experience I have contacted several bloggers and site owners.
On the one hand, I found fantastic collaborative people, on the other, people attached to their garden, as if one more reader of my site meant one less reader for them.
In a word: pathetic .
The web is one of the most important revolutions in human history. Web is participation, sharing, collaboration.
Only by creating a round of virtual friendships can your business be successful. If a competitor has a better product than yours, report it. It will be your business card.
7. Availability towards the Reader
If you enter a normal shop and the shop assistant or owner doesn't even say hello to you what do you do, do you come back?
No right?
On the web it is the same thing, every single reader is important, every opinion is welcome when constructive.
I personally answer everyone, I try to help when I can.
And I do it aggratisse, so imagine yourself with an e-commerce shop where you want to sell.
Open an E-Commerce: Conclusions
The open and free web for all is the greatest innovation. If you know how to use it in the right way it can become your showcase on the world. The rules to follow are few but important.
Read Also: Ecommerce Website Design Services
Start studying today, don't put off until tomorrow what you can do today, every great journey starts with a small step.
Remember that Open Company is here to help you make your business dreams come true.
Despite all the problems, it is still possible to derive a small profitable niche. Remember that every day put off is a day lost unnecessarily.
Discover your passion, pursue your dream and work on it at least an hour a day. Time is found starting from useless television and political curtains. Lost time trust me.