Online visibility strategies: find out how to distribute economic resources between SEO, Google Ads and Social. Learn how to manage your marketing budget effectively, with practical promotion tips.
How to divide your marketing budget to get the most effective results for your business via the web? First, let's define the field of action and focus on three of the main tools to increase visibility on the internet:
SEO ( Search Engine Optimization ): optimization for search engines is a set of practices and techniques aimed at improving the position of a site in the organic, unpaid search engine results. The site, for example, must respond to certain characteristics both in structure and in content.
Google Ads : is the advertising platform of Google that allows you to promote products and services in relation to the selected keywords . Ads can appear in the form of texts, product data sheets, videos, or as a "paid" result on the SERP ( Search Engine Results Page ).
Social marketing : Facebook Ads, for example, uses a mechanism similar to Google Ads within the most used social network in the world. The aim can be to create a community of reference, make branding etc.
The question we will now try to answer is: " How to distribute the marketing budget? Is it better to focus on SEO, or rather on Social, or instead invest in advertising campaigns with Google Ads? ".
among these three actions: search keywords for positioning; optimization of site pages for SEO; content updates for social and corporate blogs.
Set and define the CPC (Cost Per Click) which allows you to set the budget to be allocated to Google Adwords and Facebook Adwords campaigns.
Set and define the budget to devote to consultancy and SEO NYC on the programming and architecture of the site / blog, this item includes all the interventions that you want to delegate to professionals in the sector.
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