How LinkedinAds works and how best to use it to promote and advertise your business.
Linkedin Ads is a particular Web Marketing tool that is not yet widespread, but able to guarantee, if used in the right way, excellent results. In this guide we will discover together what LinkedIn Linkedin Ads is and how it works and how you can best promote your business through this platform.
Linkedin Ads guide: what it is and how it works
LinkedIn Ads is a Web Marketing tool offered by Linkedin , which allows companies and organizations to connect with its global community of professionals by publishing advertising content targeted to its members.
Advertisers can choose from a wide range of advertisements , which includes:
When an advertiser decides to create an advertising campaign through Linkedin Ads, he must select the type of advertisement, define his business objectives and the target group of the ad and set the campaign budget limits .
The advertising goals of Linkedin Ads are:
The two payment methods provided on Linkedin Ads are:
Tips for making the most of Linkedin Ads
As for Facebook Ads and any other Social Media Marketing tool, also with regard to Linkedin Ads the main advice is to experiment and measure as much as possible , albeit in relation to the costs of Linkedin Ads that are on average higher than other platforms. It is important to vary the type of advertisements , but also the content proposed and the products and / or services promoted.
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There is no minimum investment budget that can be suitable and a guarantee of success regardless. You should keep in mind, though, that the cost per lead is on average higher on Linkedin Ads compared to other tools of Social Media Marketing, the targets are , or more precise (and therefore more restricted) and advertising campaigns generally last less.
One of the peculiar characteristics of Linkedin Ads, which allows this Social Media Marketing tool to be preferred over others, is the possibility of doing Retargeting activities in a precise and segmentable way, intercepting specific job categories and professional roles in possession of accounts on Linkedin that have visited certain pages of the site.
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An age-old dilemma regarding Linkedin Ads is that of choosing between automatic bidding and manual bidding : while on other platforms, such as Facebook Ads, automatic bidding is generally able to optimize the budget with respect to the advertiser's goal, on the Linkedin marketing tool it may be preferable to opt, at least at the beginning of the campaign, for a manual type offer .
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